Editorial Policy — WaterParkUSA.org — E-E-A-T, Six-Tier Sources, Verification

Editorial Policy

The Editorial Standards Behind Every U.S. Water Park Entry

Our E-E-A-T framework in full: who writes and reviews our content, how we source it across CPSC, CDC, health-department, operator and parent-company layers, how we verify pricing and operator attributions after acquisitions, how we handle corrections, what advertising we accept and decline, and how we handle AI assistance. Read alongside our Sources & Methodology.

Effective date: January 1, 2026
Last reviewed: April 2026
Standard: Human verification, quarterly cycle

1. Editorial Mission

The U.S. water-park landscape is large and constantly shifting. There are hundreds of outdoor seasonal parks, indoor water park resorts, municipal aquatic centers, and theme-park water parks, each with its own operator, parent company, season, hours, pricing, slide line-up, and accessibility provisions. We exist to give U.S. visitors plain-English, structurally complete, in-depth step-by-step access to each park’s administrative, contact, pricing and attraction information — without auto-scraped staleness, without misleading branding, and without confusion between our editorial directory and the park’s own ticketing platform.

2. Our E-E-A-T Commitment

Experience, Expertise, Authoritativeness, Trustworthiness

Experience: our guides reflect first-hand knowledge of how U.S. water parks actually operate — how ticketing works, what changes seasonally, how height checks and life-jacket policies are enforced. Expertise: our editors and reviewers understand the regulatory framework (CPSC, CDC MAHC, state health and amusement-ride programs, ASTM standards) and the operator landscape. Authoritativeness: we cite primary sources — the park’s own page, the operator’s portfolio, the health department’s inspection record — not aggregators. Trustworthiness: every fact is human-verified, we disclose our methodology openly, we date every page, and we correct errors quickly and transparently.

3. Source Hierarchy

We work to a six-tier source hierarchy, where higher-tier sources govern when sources conflict:

  • Tier 1 — Primary authority: The park’s own published website — homepage, hours/calendar page, tickets/pricing page, attractions page, accessibility page, and any current renovation or closure notice.
  • Tier 2 — Operator and parent company: The operator’s portfolio page and the parent company’s portfolio page (Six Flags, Palace Entertainment, Great Wolf Resorts, Kalahari Resorts, Walt Disney World, Universal Orlando, SeaWorld Parks & Entertainment, Herschend) for ownership and operating status; SEC filings where the company is publicly traded.
  • Tier 3 — State / local health department: Aquatic-facility permit records and inspection reports where the jurisdiction publishes them.
  • Tier 4 — Federal and standards framework: CPSC (Virginia Graeme Baker Pool and Spa Safety Act, recalls), CDC Model Aquatic Health Code, ASTM standards (F2376, F2461, F1487).
  • Tier 5 — Industry and certification bodies: World Waterpark Association (WWA), IAAPA, Pool & Hot Tub Alliance (PHTA), NRPA, lifeguard-certification bodies (American Red Cross, Ellis & Associates, StarGuard ELITE).
  • Tier 6 — Corporate registry: Secretary of State business filings and SEC EDGAR for verifying the legal status of operators and parent companies.

Full detail on each tier is on our Sources & Methodology page.

4. Verification Workflow

  1. Identify the authoritative source. The park’s own website, the operator portfolio, the parent-company portfolio.
  2. Verify URLs are live. A human editor clicks every link before publication.
  3. Cross-check the street address against USPS data and the park’s contact page.
  4. Verify operator attribution. Against the operator’s published portfolio.
  5. Verify parent-company attribution. Against the parent company’s portfolio page or SEC filings.
  6. Check admission pricing & season. Against the park’s official tickets page and operating calendar, including gate vs. online price, child/senior/military rates, season-pass tiers, parking and cabana fees.
  7. Dial-test the customer phone on a quarterly cycle. We confirm the line answers and routes correctly — without generating any false emergency call.
  8. Editor sign-off. A second editor reviews end-to-end, including the “this is not the park” notice, the 911 / Poison Control / 988 emergency framework, and the consumer-rights position.

5. Operator-Consolidation Discipline — A U.S.-Specific Challenge

Industry consolidation is our highest-risk update event

The U.S. water-park industry consolidates frequently. Major operators merge and acquire one another, and parks change parent companies, rebrand, or take on new operating names — recent years have seen significant consolidation among the largest theme-park and water-park operators. When a transaction closes, a portfolio of parks can change parent-company attribution all at once. We treat parent-company and operator attribution as high-priority fields and re-verify after every confirmed acquisition or rebrand. If you spot an out-of-date operator or parent-company attribution, this is one of our 48-hour priority correction categories.

6. Independence

waterparkusa.org/ is independent. We are not affiliated with the CPSC, the CDC, the WWA, IAAPA, the PHTA, the NRPA, any health department, any park operator, or any parent company. No regulator, operator or park reviews our content prior to publication. No payment is accepted for editorial coverage of any specific park.

7. Advertising Relationships

We are funded by display advertising. Our editorial content is never altered to favor any advertiser. We decline advertising in these categories:

  • Ticket-resale operations that misrepresent themselves as primary park ticket sellers
  • Operations that misrepresent themselves as the CPSC, the CDC, a health department, or a specific park
  • Gambling, payday lending, or other categories incompatible with our family-recreation context
  • Products with deceptive claims under FTC Act Section 5
  • Products with environmental/sustainability claims that fail the FTC Green Guides

8. FTC Act Section 5 and State UDAP Compliance

Our own promotional content (where we have it) is written to comply with Section 5 of the Federal Trade Commission Act (15 U.S.C. §45), which prohibits unfair or deceptive acts or practices, and with state UDAP statutes (the California Consumers Legal Remedies Act, the New York General Business Law §349/350, the Massachusetts Chapter 93A, and equivalents). Where we host third-party advertising, we expect those advertisers to meet the same standards. Spot something deceptive? Report it both to us and to reportfraud.ftc.gov.

9. Corrections

If an entry is wrong — operator change after an acquisition, parent-company rebrand, season/hours change, price update, slide renovation, accessibility change — we want to know and we want to fix it. Reader-reported corrections are our priority queue. We process corrections within 7 business days, with a 48-hour priority path for broken park URLs, out-of-date phone numbers, out-of-date prices, and confirmed operator/parent-company changes following an acquisition. We add a small editorial note when a substantive correction is made.

10. Authors and Reviewers

Site content is written and reviewed by editors who research U.S. aquatic-facility regulation, the CDC Model Aquatic Health Code framework, state amusement-ride safety programs, the operator landscape, and accessibility provisions under the ADA. Subject-matter reviewers — including former aquatic-facility managers, Certified Pool Operators (CPO), and accessibility consultants — are consulted on substantive editorial questions. Pages carry a clear “last reviewed” date so readers know how current the information is.

11. AI and Automation

We use software tools for spell-check, grammar review, and routine drafting assistance. However, no editorial fact, URL, telephone number, operator attribution, parent-company attribution, street address, season, hours, admission price, or accessibility detail on waterparkusa.org/ is published from AI without human verification against the park's own published page or the operator's published portfolio. Every park entry passes through human editorial review. We do not auto-generate or auto-publish park entries. This human-in-the-loop standard is central to our E-E-A-T commitment.

12. Contact

For corrections, editorial questions, or sourcing inquiries: info@waterparkusa.org

Spotted a Correction?

Email us with the subject “Correction”. Corrections are our priority queue: 7 business days for most; 48 hours for broken URLs, dead phone numbers, stale prices, and confirmed operator/parent-company changes.

📧 info@waterparkusa.org